NYNMA and CeBIT America Sign Joint Marketing Agreement
Agreement will help promote Information Technology Showcase 2003

New York, NY - July 28, 2003 - The New York New Media Association (NYNMA), a division of the Software & Information Industry Association, today announced an agreement with international trade show organizer Hannover Fairs USA, producer of the new CeBIT America trade show, for NYNMA's Information Technology Showcase 2003.

The agreement calls for CeBIT America to provide marketing and sales support for Information Technology Showcase 2003, a NYNMA-hosted trade show to be held October 30, 2003 in New York City.

Information Technology Showcase 2003 aims to facilitate deals; provide networking opportunities, promote New York City's technology economy; and showcase innovation in financial services, media, life sciences and consumer technology products. It will reach one of the largest IT buying markets and business media centers by bringing together enterprise buyers and sellers for a focused one-day exposition and knowledge exchange.

Last year, the event drew 2,000 investors and corporate buyers and more than 120 exhibiting companies.

"Information Technology Showcase 2003 will be a stronger event as a result of this partnership," said Ken Wasch, president of SIIA. "CeBIT America, with its stellar brand name, will help attract top technology companies to our event in New York, home of one of the largest concentrations of technology buyers in the world."

The deal also calls for NYNMA to market CeBIT America, owned by Hannover Fairs USA, to its members and the software and information industry in general. It will support Hannover Fairs USA's promotional endeavors by providing educational programming, speakers and alliance marketing efforts. Hannover Fairs USA annually brings several hundreds of technology companies to the CeBIT trade fair in Germany, the world's largest technology event.

"NYNMA delivers access to the IT community in and around New York City," said Mark Dineen, vice president and managing director for CeBIT America. "This marks a major milestone for the CeBIT America event. SIIA and NYNMA will provide added credibility to our show by generating support in the New York City area, one of the most important technology centers in the industry."

About SIIA and NYNMA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 600 leading software and information companies. For further information, visit http://www.siia.net.

NYNMA, a New York State non-profit association and division of the SIIA, is a community of 4,000 media, finance and technology professionals from 2,800 companies with a strong interest in using innovative technologies to grow their business. NYNMA uses it presence in New York City to maximize the knowledge, skills and success of its membership, as well as the overall impact and recognition of its community.

About Hannover Fairs USA and CeBIT
CeBIT is the world's largest and most influential information and communications technology trade fair. The flagship event, CeBIT Hannover, runs for seven days each spring and takes place at the Hannover Fairgrounds in Hannover, Germany. CeBIT 2003 used 3.82 million square feet of net display space and hosted 6,526 exhibiting companies, 562,000 visitors and 10,711 journalists. CeBIT America joins an annual roster of international CeBIT events that includes -- in addition to the original CeBIT in Hannover -- CeBIT Asia (Shanghai, China), CeBIT Australia (Sydney), and CeBIT Bilisim Eurasia (Istanbul, Turkey). Visit http://www.cebit.de and http://www.cebitevents.com for more information.

Hannover Fairs USA, Inc. is the U.S. subsidiary of Hannover, Germany-based Deutsche Messe AG, the world's largest and most active trade fair organizer and facility. Established in 1985 in Princeton, New Jersey, Hannover Fairs USA organizes tradeshows, conferences, group exhibits and marketing programs throughout the world. Visit http://www.hfusa.com for more information. Deutsche Messe AG (the Hannover Trade Fair Authority), owner and operator of the Hannover Fairgrounds, is the world's largest and most active trade fair organizer. Based in Hannover, Germany, the company employs a staff of 828 and, with its 12 subsidiaries and network of more than 60 foreign representatives, annually produces approximately 50 regional, national and international trade events that showcase between 25,000 and 30,000 exhibiting companies each year. Visit http://www.messe.de for more information.